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 SC(Q)R หรือ Situation-Complication-Question-Response เป็นเครื่องมือที่ใช้ในการเล่าเรื่องหรือสื่อสารเพื่อการขายหรือการนำเสนอผลิตภัณฑ์ โดยมี 3 Step Framework ที่ McKinsey แนะนำไว้ดังนี้: 1. Situation (สถานการณ์): การอธิบายและกำหนดความเป็นจริงของสถานการณ์ปัจจุบันที่ลูกค้าหรือผู้ฟังกำลังเผชิญอยู่ ซึ่งอาจ包含ข้อมูลทั่วไปเกี่ยวกับเศรษฐกิจ、การเปลี่ยนแปลงในอุตสาหกรรม หรือปัญหาที่พวกเขากำลังพบเจอ 2. Complication (ความซับซ้อน): การอธิบายปัญหาหรืออุปสรรคที่กำลังเกิดขึ้นหรือเป็นอยู่ในสถานการณ์นั้น ซึ่งช่วยให้ลูกค้าเข้าใจถึงความซับซ้อนของปัญหาและความสำคัญของการแก้ไข 3. Question (คำถาม): การสร้างคำถามที่ชักชวนให้ลูกค้าหรือผู้ฟังตั้งคำถามเกี่ยวกับวิธีการแก้ปัญหา หรือการสนับสนุนที่สามารถทำให้พวกเขาได้รับประโยชน์จากผลิตภัณฑ์หรือบริการของคุณ 4. Response (การตอบสนอง): การนำเสนอข้อเสนอหรือวิธีการที่ชัดเจนและสะท้อนถึงคุณค่าของผลิตภัณฑ์หรือบริการของคุณ โดยเน้นไปที่วิธีที่สามารถแก้ไขปัญหาหรือช่วยให้ลูกค้ามีประสิทธิภาพมากขึ้น การใช้ SC(Q)R Framework ช่วยให้การนำเสนอเป็นรูปแบบที่มีการศึกษาวิเคราะห์อย่าง

Dr. Andrew Huberman is a neuroscientist and tenured professor in the department of neurobiology and by courtesy, psychiatry, and behavioral sciences at Stanford School of Medicine.   He is also host of the Huberman Lab Podcast where he discusses neuroscience: how our brain and its connections with the organs of our body control our perceptions, our behaviors, and our health.   6 Great Books About How Your Brain Works 1) Outlive by It is the best book on human health. It provides both data-based motivation and the protocols for specific ways to exercise, eat, do personal analysis etc. for mental and physical health. 2) Dopamine Nation by Anna Lembke This book in his top 3 of all time. In this book, Dr Anna Lembke explains dopamine, pleasure, addiction, and human nature. It has real science, clinical descriptions and relevance and practical tools. Phenomenal! 3) The 4-Hour Body by Tim Ferriss It is a comprehensive guide on how to live a no holds barred life. It has adv

 "Deep Work: Rules for Focused Success in a Distracted World" is a bestselling book written by Cal Newport, published in 2016. In this book, Newport explores the concept of "deep work," which refers to the ability to focus without distraction on cognitively demanding tasks, leading to higher productivity and better results. The central premise of "Deep Work" is that in today's hyper-connected and constantly distracted world, the ability to concentrate deeply on important tasks is becoming increasingly rare but also more valuable. Newport argues that deep work is not only crucial for achieving high levels of productivity and success but is also a skill that can be cultivated and honed. Throughout the book, Newport presents several key principles and strategies for fostering deep work: 1. Embrace Deep Work: The first step is to recognize the value of deep work and commit to making it a priority in your professional and personal life. 2. Remove Distrac

  Standing Out from the Crowd: Strategies to Establish Your Competitive Advantage" Competitive advantage refers to the unique attributes or strengths that enable a business or organization to outperform its competitors and achieve superior performance in the marketplace. It is the advantage that sets a company apart from its rivals and allows it to succeed and thrive in a competitive environment. There are several types of competitive advantages that a company can develop and leverage: 1. Cost advantage: This occurs when a company can produce and deliver its products or services at a lower cost than its competitors. This can be achieved through economies of scale, efficient processes, advanced technology, or access to low-cost resources. 2. Differentiation advantage: This involves offering unique or distinctive products, services, or features that are valued by customers and cannot be easily replicated by competitors. Differentiation can be based on factors such as quality, des

 When introducing yourself, it's important to make a positive and memorable impression. Whether you're introducing yourself in a professional setting or a social gathering, here are some tips and examples to help you create a strong self-introduction: 1. Be concise: Keep your introduction brief and to the point. A short and impactful introduction is more likely to capture people's attention. Example: "Hi, I'm Sarah. I'm a marketing professional with a passion for creating engaging content." 2. Highlight your key attributes: Focus on the aspects of yourself that are relevant to the situation or the conversation at hand. This could be your profession, hobbies, or personal qualities. Example: "Hello, my name is John. I'm a software engineer specializing in artificial intelligence. In my free time, I enjoy playing the guitar and exploring new hiking trails." 3. Share your accomplishments: Mention any notable achievements or experiences that showc

  list of management tool Certainly! Here's a list of management tools commonly used in various fields: 1. Trello: A project management tool that uses boards, lists, and cards to help teams organize and prioritize tasks. 2. Asana: A collaborative work management platform that enables teams to track projects, assign tasks, and communicate effectively. 3. Jira: A popular tool for agile project management, issue tracking, and software development, widely used by software development teams. 4. Monday.com: A visual project management tool that allows teams to plan, track, and collaborate on projects using customizable boards. 5. Basecamp: A project management and team communication tool that centralizes tasks, schedules, and discussions in one place. 6. Microsoft Project: A comprehensive project management software that helps plan, track, and analyze projects, including resource management and scheduling. 7. Wrike: A cloud-based work management platform that offers project plan